The latest generation of the BMW 3-Series Coupe and Convertible leads the way worldwide in the premium mid-range coupe and convertible market. Indeed few, if any, rivals have made such a defining impact on this segment in terms of design, dynamics and efficiency.
Now, with the unveiling of the BMW 4-Series Coupe Concept, BMW is looking ahead to the fourth generation of its sporty mid-range coupe - and reasserting its global leadership credentials in the process.
The "4" - a sign of greater exclusivity and presence.
The BMW 4-Series Coupe Concept adds a new dimension to the qualities of the BMW 3-Series Coupe in terms of aesthetics, dynamics and elegance. The "4" doesn't just mark the start of a new cycle, it represents the zenith of a development curve. BMW has given the new model its own individual character and a standalone design - and, in so doing, has turned "4" into segment shorthand for aesthetic and dynamic appeal. The latest addition to a nomenclature that sees BMW building on the fine tradition of its large BMW 6-Series and BMW 8-Series Coupes, the "4" stands for greater sportiness, greater exclusivity and even clearer differentiation from the BMW 3-Series range.